Miss Brics

BRICS pageant is the first-ever international beauty contest bringing together BRICS countries in the format of cultural, humanitarian, and social dialogue. The project is designed as a next-generation event, where beauty is seen not only as aesthetics but also as a reflection of a woman’s identity, values, intellect, and inner strength.

BRICS 2026 goes beyond the traditional pageant format, creating a space where personal stories, worldviews, respect for one’s national traditions, and the readiness to be a voice of culture on the international stage truly matter. It is an international BRICS contest that unites modernity and heritage, cultural diversity, and shared humanitarian values.

The mission of BRICS pageant is to showcase beauty as a cultural code and human potential capable of uniting countries, generations, and meanings. The project aims to promote female leadership through respect for traditions and a modern perspective on the role of women in society.

Project highlights

• Focus on values, identity, and intellect, not just appearance.
• Cultural and humanitarian context as the foundation of the format.
• International mission and the unification of BRICS countries;
• Three categories reflecting different stages of life.
• A program focused on development, communication, and social initiatives.

Missions

• Identity and culture – Each participant represents her country through meaningful stories, traditions, and history.
• Intellect and personal growth – Knowledge, thinking, and the ability to speak and act are important.
• Dignity and responsibility – Leadership begins with respect for oneself, others, and culture.
• Dialogue and collaboration – The BRICS international contest strengthens intercultural ties and humanitarian initiatives.
• Modern femininity – Beauty as the harmony of strength, gentleness, character, and inner support.

The first edition of BRICS pageant will take place in Kazan — the capital of the Republic of Tatarstan and one of Russia’s key cultural and international centers. Kazan is a natural choice for a project built on dialogue: the city has historically developed as a space for the coexistence of diverse cultures, languages, and religions.

Kazan represents a strong symbolic context: a meeting point of East and West, traditions and modernity. Kazan has experience hosting large-scale international events, along with the infrastructure and cultural environment that enhance the event’s status, making the 2026 international beauty contest a prominent occasion on the global stage.